“How AWS lends helping hand to Companies”

* Cloud Computing using AWS

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers — including the fastest-growing startups, largest enterprises, and leading government agencies — are using AWS to lower costs, become more agile, and innovate faster.

It is one of the leading cloud platform which has-
>most functionality
>Largest community of customers and partners
>most secure
>Fastest pace of innovation

Global network of AWS Regions:
AWS has the most extensive global cloud infrastructure. No other cloud provider offers as many Regions with multiple Availability Zones connected by low latency, high throughput, and highly redundant networking. AWS has 80 Availability Zones within 25 geographic regions around the world, and has announced plans for 15 more Availability Zones and 5 more AWS Regions in Australia, India, Indonesia, Spain, and Switzerland. The AWS Region/Availability Zone model has been recognized by Gartner as the recommended approach for running enterprise applications that require high availability.

Dream11 is India’s largest fantasy sports platform, with more than 100 million users. The platform is the flagship brand of Dream Sports, India’s leading sports technology company, which also has brands such as FanCode, DreamX, DreamPay, and DreamSetGo as part of its portfolio.The Dream11 platform allows users to create a team of real players for an upcoming match and compete with other fantasy sports enthusiasts. Users can join organized contests and even create private fantasy sports contests with friends and family.In 2020, Dream11 registered 100 million users on its platform, up from 2 million in 2016. The app’s extraordinary growth can be traced to the company’s data-driven culture. “Every decision we make is backed by data and technology, considering various metrics to continually add ‘wow factors’ that help retain customers,” explains Praveen Jain, vice president of Engineering at Dream11.

-Following amazon services are used by Dream11:

<>Amazon Redshift
No other data warehouse makes it as easy to gain new insights from all your data. With Redshift, you can query and combine exabytes of structured and semi-structured data across your data warehouse, operational database, and data lake using standard SQL.

<>Amazon Neptune
Amazon Neptune is a fast, reliable, fully managed graph database service that makes it easy to build and run applications that work with highly connected datasets.

<>Amazon SageMaker
Amazon SageMaker helps data scientists and developers to prepare, build, train, and deploy high-quality machine learning (ML) models quickly by bringing together a broad set of capabilities purpose-built for ML.

<>Amazon ElastiCache
Amazon ElastiCache allows you to seamlessly set up, run, and scale popular open-source compatible in-memory data stores in the cloud.

-How AWS helps to improvise the architecture of Dream11?

• It provides Single-Digit Latency with 99.99% Uptime:-
  Dream11 chose to build its infrastructure on Amazon Web Services (AWS) in 2014. Stability and scalability were core requirements for a cloud provider, both of which have been consistently achieved on AWS. The Dream11 app has an average uptime of 99.99 percent. This level of reliability is critical in the fantasy sports industry in order to keep customers engaged without any interruption, especially during cricket matches. The app reports single-digit millisecond latency for user interactions across Android, iOS, and web platforms, ensuring virtual participants can move fast to score big.
• Provides security:-
  Malicious cyber-attackers are often drawn to sites with such a large digital customer base, so Dream11 takes the utmost care with data security. It relies on AWS Shield and AWS Web Application Firewall (AWS WAF) to protect against external intrusion attempts. The company also uses AWS Identity and Access Management (IAM) to apply employee access controls based on the principle of least privilege.
• For creating data highway:-
  In 2017, Dream11 began building a “data highway” to improve the user experience with rich, targeted features. The data highway facilitates the analysis of hundreds of types of user behavior such as how long a user engages with a certain feature. The homegrown analytics platform processes 14 TB of data per day using open-source streaming products as well as Amazon EMR.Dream11 relies on Amazon Redshift as a data warehouse for transactional data and business intelligence reporting. Dream11’s core management team, as well as its finance and product teams, use the insights from data delivered in near-real-time dashboards to support decision making. dashboard data provides insights into Dream11 users, to understand their preferences, experiment and develop new features, get fast feedback, and roll out accordingly.
• With the help of AWS how they Driving the Social Aspect of Online Fantasy Sports:-
  A recently introduced feature is the app’s ability to sync with contacts in users’ mobile phone books to find family and friends who are active participants. All these connections are enabled by using Amazon ElastiCache and a highly scalable Amazon Neptune graph database containing more than 20 million nodes and 200 million edges.
• Machine Learning Applications:-
  Among the social features on the Dream11 app, users can post videos and pictures, as well as share images in group chats. Dream11 uses the Amazon Rekognition machine learning (ML) service to automate image and video analysis. Thousands of images are reviewed each day as part of site moderation.Additionally, Dream11 has developed its own ML models to help forecast demand of the contests running on the app. A team is dedicated to building these models with Amazon SageMaker. They have also developed ML models to detect fraud. The models flag users who are trying to collude or create fake accounts on the platform.
• Benefits of AWS:-
  >Supports user base expansion from 2 million to more than 100 million in 4 years
  >Ensures 99.99% uptime with single-digit millisecond latency
  >Protects user data against external and internal intrusion
  >Detects fraud and collusion attempts
  >Personalizes recommendations for users based on past activities
  >Enables social connections among users
  >Launches small app enhancements in 2–3 days

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